22 February 2021
Martin Büchsel named new Chief Sales and Marketing Officer at Bitzer, replacing Gianni Parlanti, who will take up the role of Managing Director of Bitzer Italia. Büchsel has been part of the Freudenberg Group since 2003, holding various positions across Germany, France and the USA. This latest appointment will see him leave the role of Vice President of Sales and Marketing for EagleBurgmann.
"BITZER is a rock-solid company that performs well even in the current pandemic crisis. Many talented people have contributed to this success and everybody can be very proud of it. I am impressed with the degree of digitalisation at BITZER. This is an excellent starting point for meeting future customer needs and ensuring high customer loyalty," said Büchsel.
Christian Wehrle, Member of the Executive Board and Chief Operations Officer at BITZER, said: "With Mr Büchsel, our company has found the ideal successor who will guarantee the continuity of the business. We, the Executive Board of BITZER, are very pleased that Mr Büchsel can rely on the full support of Mr Parlanti during the transition period."