Invertek to host online drive innovation event


09 November 2020

Invertek Drives is to host a global variable frequency drives (VFD) event later this month as part of an interactive virtual reality showcase #energysavingdrives.

The online event will allow visitors to enter a virtual exhibition where they can see the complete range of Invertek’s Optidrive VFDs and associated technology.

The platform launches on Tuesday, November 24 and will be open for three days. Visitors will be able to explore the drives virtually from their PC using an immersive platform as well as live chat to members of the technical and sales teams.

“Coronavirus has led to the cancellation of most international trade events where we would normally showcase our drives.” said Rhydian Welson, Sales and Marketing Director at Invertek Drives.

“We realised early on during the pandemic that we needed to re-evaluate our sales and marketing activities as a result. We already invest heavily in our marketing online, but it meant we had to accelerate those plans.

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“Among them is the #EnergySavingDrives innovation showcase. It will be a global event where new and existing customers can visit our online exhibition stand. They’ll be able to walk around, interact with products from the comfort of their desk and meet members of our sales team live within the event.”

The event will launch at 9am (GMT) on November 24 and visitors can register their interest here.

The complete Optidrive range, including the E3, P2, Eco, Elevator, Compact and Coolvert will be on display. Visitors will be able to interact with them in 3D and see relevant application and product information.

It will also be launching an interactive tour facility of its HQ in Welshpool, Powys, later this year where visitors will be able to see and follow the process of a drive being designed and manufactured through interactive virtual technology.