Carrier has formed a relationship with Laser Tools Racing, a British Touring Car Championship competitor. The partnership covers the remaining five races of the BTCC season and will see brand coverage on the MB Motorsport hybrid electric BMW 330e M Sport.
The BTCC is the first major touring car championship to integrate hybrid power across its ten teams.
"We are really excited to announce this relationship with Laser Tools Racing with MB Motorsport for the remainder of the Kwik Fit British Touring Car Championship," said Bertrand Rotagnon, northern europe sales director, Commercial HVAC, Carrier. "This is a great opportunity for Carrier to increase its reach to a global audience and raise awareness about its innovative and sustainable HVAC solutions with other partners."
Content continues after advertisements
"It is fantastic news to welcome Carrier into our family of partners for the second half of the season," said Mark Blundell, former international motorsport driver and sporting director of Laser Tools Racing with MB Motorsport. "It's clear that we are aligned how we can maximise this collaboration. We look forward to hosting their customers trackside across the remainder of the season and exploring new opportunities amongst our network."