Smith Brothers to distribute Midea HVAC range


01 June 2022
From left, Martin Denton, director, SBS, Jason Fretwell, director, SBS, Steve Robinson, managing director, Midea Cooling & Heating (UK), Zach Wynne, head of ACR, SBS

Midea Cooling and Heating (UK) has announced Smith Brothers Stores (SBS) as the new nationwide distributor of its HVAC products.

The partnership is designed to further strengthen Midea’s presence across the UK. Smith Brothers has 17 branches across England, Scotland and Wales.

Midea managing director Steve Robinson said: “We are delighted to announce our partnership with Smith Brothers Stores. This strategic move has been carefully planned over the last year to ensure it complements our existing successful route to market, further strengthening Midea’s market share.

“The company has an exceptional reputation in our industry and a strong family heritage which aligns perfectly with our passion to support customers not only win new business but retain business if they help and encourage the long-term care of our products. They will be offering Midea equipment with all the exclusive benefits of a Mi Pro installer partnership, including 10-year warranties and refrigerant contributions. We are looking forward to building a long-lasting relationship.’’

Zach Wynne, head of ACR at Smith Brothers, said: ‘’We are pleased to be embarking on this new and exciting partnership with Midea across the UK. Midea is a growing success in the UK market and offers some truly unique differentials for the contractors and end user alike. We feel this is a great fit for our expanding SBS network and it’s a fantastic addition to our supply partnerships nationwide. Exciting times ahead of us both!''

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Both companies attended Etihad Stadium, home of Manchester City Football Club, to sign the official distributor agreement. Midea is an Official Partner of Manchester City.

Alongside existing regional distributors Freedom Air Conditioning and Air Conditioning Accessories, the appointment of Smith Brothers completes the national network for Midea HVAC equipment.