At the launch event in Milan, Samsung Electronics also underlined plans to expand its air conditioning business in Europe.
It achieves this effect by gently dispersing cold air through 21,000 micro air holes, a method that creates “still air” moving at speeds slower than 0.15m/s*. During summer seasons, the AR9500M lowers temperatures quickly in Fast Cooling Mode, then automatically shifts to Wind-Free TM Cooling Mode once the desired temperature is reached. This two-step cooling system is proven to reduce energy consumption by up to 72 percent.**
Both outcomes are powered by Samsung’s Digital Inverter 8-Pole and POWERboost technology. The 8-pole motor, which has 8 magnets instead of the usual 4, generates fewer torque fluctuations so less energy is required overall. POWERboost technology shortens the time for a compressor to reach the maximum Hertz.
The AR9500M’s Triangle Architecture with the upgraded structure’s wider inlet, allows for more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades, and large fan, which is 22 percent larger than in previous models, also ensure that air is cooled and expelled faster, farther and wider, capable of reaching every corner of the room.
The AR9500M is Wi-Fi-ready and can be controlled from anywhere with a smartphone and Samsung’s Smart Home app. Users can remotely regulate temperatures, adjust settings, receive real-time updates about how their air conditioner is operating, monitor daily energy usage, troubleshoot solutions when a repair is needed, and sync multiple smart devices with their air conditioner.
Samsung is also working to expand its air conditioner business in Europe with Samsung Electronics Air Conditioner Europe (SEACE), newly established in October last year as a dedicated sales and marketing organisation covering 17 markets in Europe. The company estimates that Europe will be the second largest B2B air conditioning market in the world – this year’s revenue alone was $3.6 billion, which is forecasted to increase to $4.2 billion by 2020.
“We’re very proud to introduce our innovative Wind-FreeTM air conditioner to Europe in the trend-setting city of Milan,” said Samsung’s new President of SEACE, Wim Vangeenberghe. “This event marks a significant step in Samsung’s commitment to becoming the most trusted air conditioning manufacturer here in Europe. Having spent over 26 years working in the air conditioning business, I have watched Samsung from a distance and have been impressed with the relentless ambition to expand into new areas and succeed. I’m incredibly excited to now join Samsung and be part of that expansion in the air conditioning industry.”
* The American Society of Heating, Refrigeration, and Air-Conditioning Engineers defines "Still Air" as air currents at speeds below 0.15m/s which lacks the presence of cold drafts.
** Tested on AR07M5170HA, based on the accumulated power consumption of Fast Cooling Mode vs Wind-FreeTM Mode. When compared to Normal Cooling Mode, Wind-FreeTM Cooling Mode consumes 55% less energy.