Ritchie targets growth with Paul Ponsonby move

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29 October 2025
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Ritchie Engineering Company, service tools specialist and manufacturer of the Yellow Jacket range, has appointed Birmingham-based Paul Ponsonby Ltd to deliver its warehouse and distribution operations as it seeks to grow product availability in Europe.

For the past 20 years, Ritchie Engineering has maintained a warehouse in the UK to support the global expansion Yellow Jacket products. The company says the closure of this facility and the move to the Paul Ponsonby centralised distribution centre will help reduce environmental impact while introducing enhanced systems and processes to increase order efficiency.

Kristen Ritchie, President of Ritchie Engineering. said: “Transitioning to a third-party provider will not change the Tellow Jacket core values and renowned brand. This strategic shift allows Ritchie Engineering to reallocate resources toward further strengthening our commitment to customer service and global growth, while also providing faster shipping and improved product availability across Europe and beyond.”

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Neil Stewart, International Sales and Technical Support for Ritchie Engineering/Yellow Jacket, added: “We are very excited about the future. We are confident that this step will allow us to serve our customers better and strengthen our commitment to delivering high-quality products and services. The professionalism and positive energy from the Paul Ponsonby team has made this strategic transition a smooth and successful one.”

www.yellowjacket.com