Pure Air launched as Haier distributor

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Published: 10 March 2017


air conditioning Haier Guildford new business
From left, Pure Air's Mark Houghton, Andrew Carpenter, Laura Taylor, Bridgette Fernandez, Lynne Ford and Edward Callaghan
Pure Air Distribution has been established as the first UK distributor for relaunched Chinese air conditioning brand Haier. 

Pure Air is based in Guildford and, although the company name may be new, the people behind the business have wide experience of the UK air conditioning market. ​
​Managing Director Mark Houghton has spent 28 years in and around the industry and is supported by Lynne Ford as Sales Director, Bridgette Fernandez as Business Development Manager, IT Manager Edward Callaghan and Finance Manager Laura Taylor, who collectively boast more than 100 years’ experience in the industry between them. 

Mark said: “The Haier range offers quality products from residential air conditioners, through multi-splits and MRV, to chillers, all of which will be available to the UK market.

“In 2016 Haier AC won the Progress Awards of National Science and Technology, the highest award in the Chinese technology innovation field. Also, in February of this year, David Cleveland, Research Director of Euromonitor, the London-based global market research company and leading strategic market information supplier, officially signed and released the global connected air-conditioner (including smart air conditioner) data report, showing that Haier is the number one brand of connected air conditioners (including smart air conditioners) in the world, with a market share of 23.6% in terms of volume sales in 2016. The product now is really top quality,” he said.
    
“We have complete faith in the product and want to create a strong partnership with our customers to ensure excellent customer service and complete satisfaction across the board. This will include offering a design service and site visits when the equipment is installed. To confirm our faith in the product, a six-year warranty will also be offered.’’ 

Haier appointed Bob Cowlard as European General Manager for HVAC at the beginning of the year.