Panasonic revamps PRO Partner programme


21 July 2021

Panasonic Heating & Cooling Solutions has revamped its PRO Partner programme and says it offers installers and other trade partners a wider range of benefits.

Existing PRO Club members automatically join the new scheme and participants in the Panasonic Rewards scheme can switch and upgrade to take full advantage of the additional benefits of full PRO Partner membership. The new PRO Partner Rewards scheme replaces the current Panasonic Rewards scheme, which will come to an end on August 31, with any points for Love 2 Shop rewards relating to those sales to be claimed by December 31 2021, when the scheme will be fully closed.
Richard Bishop, head of marketing for Panasonic UK and Ireland, said: “This consolidation of our schemes into one, dedicated offering with an enhanced range of benefits has been developed in response to feedback from our highly valued PRO Club members. From the outset, we’ve looked to offer a relationship that delivers useful, tangible rewards and a business partnership of real mutual value. This new scheme delivers on that promise, bringing the added benefit of being able to redeem points against BESA’s online courses, training, assessments and site cards. We also look forward to welcoming our rewards scheme members to the Panasonic PRO Partner family.” 
There are four levels of membership to suit all sizes and scale of heating, cooling and refrigeration installer business: 

  • Installer
  • Accredited Installer
  • PRO Partner
  • Elite PRO Partner

Membership offers a sliding scale from a basic level of engagement to a business partnership approach at the top Elite PRO Partner.
Panasonic PRO Partner

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