Perry Jackson has taken on the role of Head of Air Conditioning at Samsung and says trust is at the heart of his vision for the future.
Jackson, who has joined from Mitsubishi Electric and will lead the UK B2B Heating and Cooling division, said: “I want to make sure that Samsung air conditioning is considered a trusted brand because when people trust you, they come back.’’
“It was previously part of a bigger consumer division and that can sometimes dilute the message. What I would like is for us to be more targeted, more focussed. The Samsung brand is very powerful and we need to make the best possible use of that.
“When I looked at Samsung from the outside, I didn’t think the picture was as clear as perhaps it could be. Because of the restructure it’s close to a startup situation and the energy that creates is what makes it exciting. The opportunity was just too good to pass up.
“Part of my job will be to educate and inform people about what Samsung has to offer and there is certainly room for growth. The market is changing in terms of what the customer requires and we need to react to that.
“I also want to grow personally and to do that I have to learn the culture of Samsung.’’
Jackson will head a team of around 20 in the UK and he said: “I want to spend time with the team and find out where they are with things, and also get out and see our partners and listen to what they have to say. Relationships are going to be a big part of the process.
“The challenge is to discover as much as I can as quickly as I can and then point the business in the right direction.
“I have an engineering mindset and it is a case of deciding what order do I put the pieces together in?’’
Even before he joined the company, Jackson says he was impressed by the innovation of Samsung products, including the 360 Cassette and the ‘draught-free’ wall mounted unit.
He said: “The Samsung model has been mainly through distributors and that will continue, although we will be looking at different channels as well.
“Innovative products like the draught-free unit can sometimes capture the imagination of customers and end users more than installers, and that can be another way to help drive sales.’’
Jackson has more than 15 years of experience in the industry and joins Samsung after having worked in various roles from Specifications Director to General Manager - Branch Network at Mitsubishi Electric.
He is now responsible for all Samsung cooling, heating, ventilation and control products/solutions within the UK & Ireland and said: “Samsung is the leading brand operating in this space and I’m thrilled to be part of such a successful team. With my experience and range of skills I’m confident that I can help drive forward the continued success of the division.”