Mitsubishi Electric sets pace at partner conference


19 March 2024
Lord Deben addressing guests at the PACE24 event

Mitsubishi Electric hosted its new-look partner conference and expo, PACE24, designed to provide customers with information around Net Zero and support to help their businesses to thrive in the future. 

The manufacturer used the conference to explore the opportunities that Net Zero brings to its customers, as well as how the wider supply chain is approaching the task of decarbonising. The event discussed key drivers for change such as F-Gas regulations, as well as the products and solutions available to Mitsubishi Electric customers that meet requirements today and in the future. 

Oliver Collins, Marketing Manager at Mitsubishi Electric, said: “Our partner conference was a fantastic opportunity to support our valued customers with information and guidance to make their business a success now and in the future. We know that the drive to decarbonise the UK is bringing about seismic changes in our industry, and Mitsubishi Electric is committed to supporting its customers to embrace those changes, find opportunities for growth and be successful for years to come.”

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A number of expert guest speakers also joined the event. Lord Deben, former chairman of the Committee on Climate Change, examined why Net Zero was so important for businesses and how their commercial customers will be asked and pressured to lead the change. Jennifer Kelly, Head of Sustainability at Chester Zoo, Andy O’Hare, Climate Lead at NatWest, and Phil Draper, MD at Twenty One Engineering, all gave different perspectives on the opportunities ahead.

The event also showcased Mitsubishi Electric’s product roadmap, including the VRF, HVRF and commercial heating range, as well as new products which will expand Mitsubishi Electric’s portfolio in refrigeration and controls. The expo area covered the latest in VR training tools, as well as a wide range of ways Mitsubishi Electric Partners can be supported.

More information about the Mitsubishi Electric Partner Programme is available here.