Midea partners with Freedom


12 March 2020
Sam Hughes and Gary Spicer of Freedom Air Conditioning Sam Hughes and Gary Spicer of Freedom Air Conditioning

Midea UK has announced a partnership with Freedom Air Conditioning which makes the Hampshire-based stock holding distributor the exclusive supplier of its products for the south coast region. 

The agreement with Freedom is viewed by Midea as another positive step to promote the sale of its products in a responsible manner. Unless equipment is supplied via its exclusive distribution channel, with installations registered with an F-Gas number, the company offers no warranties or refrigerant contributions.  

Midea says that when its equipment is installed professionally, commissioned with the correct refrigerant charge and taken care of responsibly, it is built to last and operate at its optimum efficiency. For Mi Pro partners who register installations via warranty cards with an F-Gas number and then log at least one of their service visits per year, the products they supply can qualify for up to a 10-year warranty.

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Midea UK General Manager Steve Robinson said: “Freedom Air Conditioning is the perfect choice to support and develop this strategy and promote Midea on the south coast of England. Over the last decade, Paul Taylor, Gary Spicer and the team have built a reputation as a trusted and respected supplier to the market. The company is wholly owned and managed by engineers, for engineers and their background gives them a unique understanding of customer’s needs. 

“We are delighted that Freedom has joined the Midea family. The team’s product knowledge is outstanding and their support principles fit perfectly with our own. By offering an exclusive distribution agreement, we have every confidence Freedom will promote our products in line with our long-term vision for the brand. Freedom will be able to offer Midea equipment with all the exclusive benefits of a Mi Pro installer partnership, including 10-year warranties and refrigerant contributions.’’

Freedom Air Conditioning General Manager Paul Taylor said: “We listen to our customers carefully and we hear time and time again that the consumer is looking for value and features but without compromise on quality. The existing market in the UK has stagnated and it is time for a new player to shake things up and bring it back to life. Consumers are smart, let’s give them what they want.”