Liebherr-Hausgeräte welcomes the new EU energy label for domestic refrigerators


08 March 2021

Liebherr-Hausgeräte has welcomed the new EU energy label for domestic appliances that bring further clarity and ease of use. Adopted in 1995, the EU energy label has proven to be a success, with the European Commission claiming that 85% of European consumers use it's rating system when buying new products.   The new EU energy label for domestic appliances was officially introduced on 1 March,  with its extended subclasses, such as A+++,  becoming obsolete.

The new label will rank appliances on an efficiency scale from A to G, making it easier for customers to identify the most energy-efficient appliances quickly.  The next step is to include an additional QR code on the label to help consumers access non-commercialised product information.

According to the new standard, tests are now carried out at two different ambient temperatures instead of the previous one. It has been redesigned to create room for future innovations in energy efficiency and avoid exhausting the entire scale right from the start; the upper classes of A and B are increasingly difficult to achieve.

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“Due to new measurement procedures and calculation methods, the values of the old label are no longer comparable with the new values,” explains Steffen Nagel, managing director of sales & marketing at Liebherr-Hausgeräte GmbH. “This means that previous A+++ appliances will carry a B, C or D label in future, even though they consume just as little energy as before. Liebherr has fitted their appliances with both the old and new labels since 1 September 2020 – two months before the official date when it becomes mandatory. We aimed to support retail in the best possible way and to keep the additional effort required during this transition period as low as possible."

To create transparency and provide information about the innovations in the rating system for the EU energy label, Liebherr has developed a standardised communication method that helps consumers and retail partners familiarise customers with the new energy label. “It was important to us to involve retail in this key communication with their customers. For this reason, we have devised clear and comprehensive information material for the various touchpoints,” explains Nagel