12 September 2023
Panasonic is teaming up with seven-time Paralympic champion Hannah Cockroft to promote environmental sustainability in the build-up to the Paris 2024 Paralympic Games.
Worldwide Olympic and Paralympic Partner Panasonic is committed to making positive contributions to the world and society. It has set ambitious targets to create a positive impact on environmental sustainability under its GREEN IMPACT initiative.
Cockroft will join Team Panasonic as an ambassador focused on sustainability and inclusivity while receiving support from the company on her journey to her fourth Paralympic Games.
After picking up wheelchair racing at a talent day at Loughborough University in October 2007, Cockroft has blazed a trail to legend status. As one of the most successful para-athletes in recent times, she is looking forward to continuing to inspire people all over the world to embrace the Paralympic movement and celebrate inclusion.
Besides her tremendous athletic achievements, Hannah was one of 50+ Tokyo Olympians and Paralympians from 35 different countries who took part in the Athletes of the World campaign which challenged World Leaders about the urgent need for ambitious climate action.
She is additionally using her platform to make a difference in issues beyond the sports arena, such as working with federations to reduce the use of single-use plastics.
She said: “It is a privilege to have Panasonic supporting me as I head into the Paris 2024 Paralympic Games. The backing and promotion to a wider audience will help me retain my top performing athlete position and enable me in turn to champion the need for climate change action, and increased inclusivity on a wider scale.”
Panasonic has supported the Olympic and Paralympic movements and their athletes for nearly four decades. Several world-class athletes have been part of its Team Panasonic extended family.
Junichi Suzuki, Chairman and CEO of Panasonic Europe, said: “Hannah’s focus on societal change, including being a patron and ambassador for several charities that enable her to encourage others to get active, alongside her participation in the sustainability initiatives, embodies the spirit of Team Panasonic.
"We are proud to welcome her to the Team Panasonic family and have her be part of our team to shine a light on global climate change initiatives and innovations that tackle the world’s most pressing environmental problems.”