FSW becomes Mitsubishi Electric wholesaler


28 March 2019
Peter Emanuel, AC product manager at FSW, and Martin Crawford, wholesalerVAR manager at Mitsubishi Electric
Mitsubishi Electric has announced that FSW will change from a Value Added Reseller (VAR) to a wholesaler for the company with immediate effect.

The move means FSW will now be stocking the full range of split and multi-split products from the M Series and Mr Slim product lines.
Deane Flint, branch vice-president and joint divisional manager for Mitsubishi Electric, said: “The relationship with FSW has grown over the past six years and their future plans for growth demonstrate FSW’s knowledge and understanding of the quality and customer care needed to thrive in today’s commercial environment.”
FSW has developed a dedicated air conditioning department called ACHub, which provides technical support, order processing, pre-sales design and spares to support customers and FSW’s branch network and external sales teams. The company also has dedicated air conditioning sales engineers who receive regular training and product updates with Mitsubishi Electric.
Peter Emanuel, air conditioning product manager at FSW, said: “We are committed to delivering the highest levels of customer service and support and we see this expansion as a great opportunity to strengthen and develop our relationship with Mitsubishi Electric.
“Everyone in the industry knows the quality of Mitsubishi Electric equipment and our ability to now supply equipment off the shelf allows us to offer our customers the right products and solutions every time.”
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