Danfoss Drives teams up with Applied Automation


16 February 2023
From left, Alun Roberts (partner manager, Danfoss Drives), Gavin Ford, Phil Perkins, David Owen, Paul Rowe, Alan Baird and David Rowe (managing director, Applied Automation)

Plymouth-based manufacturer Applied Automation (UK) has become an approved sales partner for Danfoss Drives.

Applied Automation designs, manufactures and delivers complete solutions for automation and control in the industrial and marine sectors. 

Managing director David Rowe said: “As the market leader, with tried and tested products, Danfoss is a great brand to have under the Applied Automation banner. Their outstanding range of variable speed drives is something we can now offer to all the markets we serve and we cannot wait to show our customers and prospects in the South West the benefits of using Danfoss Drives.”

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Alan Baird, country manager for UK and Ireland at Danfoss Drives, said: ‘’We’ve been looking to strengthen our sales and support offering in the South West and with Applied Automation’s HQ and factory in Plymouth, their technical distribution division based in Cardiff, plus their team’s technical knowledge and their focus on customer care and technical support, they ticked all the boxes and we’re delighted to have them on board as our approved sales partner in this area.