11 November 2025
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Daikin UK says it has strengthened its commercial operations across the north with two key appointments.
Liam Maher becomes Regional Sales Manager for Manchester, having previously led the Yorkshire and North East region. Bringing over 25 years of experience with Daikin UK, he will lead the regional team, using Daikin’s new Manchester office as a hub for customer engagement and training.
Steve Parsley takes on the role of Regional Sales Manager for Yorkshire and the North East following several years as a Daikin Business Development Manager and previous leadership positions within the HVAC industry. He will focus on expanding the dealer network, strengthening connections with key customers, and supporting the delivery of regional sales plans in collaboration with Daikin’s specification and logistics teams.
Lisa Robey-Broome, Business Manager – Midlands & North Region, said: “I’m delighted to welcome Liam and Steve into their new roles. Their experience, local knowledge and passion for our customers will be invaluable as we strengthen our regional presence, empower our teams and build even closer relationships across the North.”