Bitzer UK appoints Sales Manager to grow CU sales

Bitzer UK has appointed Scott Elmer as Sales Manager, with a key focus on growing its condensing unit business. 

The role involves working with contractors, distributors and end users, helping them navigate product selection, system requirements and application needs.

Although new to the refrigeration sector, Elmer has 20 years of commercial experience with responsibilities for regional sales, business development and general management. His background includes the diesel generator sector, where he developed his sales and technical capabilities.

Elmer said: “It’s been a steep learning curve but a great one. The team has been brilliant in helping me understand the refrigeration side of things, and I’m excited to continue developing my product knowledge across the wider Bitzer range. I am looking forward to building relationships, supporting customers and helping them find the right solution for their projects.”