CDL opens new branch to support expansion


16 April 2024
The new CDL facility at Holmes Chapel, near Crewe

Independent air conditioning distributor Cool Designs Ltd (CDL) has opened a major new branch at Holmes Chapel, near Crewe, in the latest stage of the company's ongoing expansion.

The site, located near the M6, includes a showroom, offices, workshop and conference centre, plus an additional 11,000sq ft of warehouse space, enabling CDL to increase equipment stocks and further enhance support for its growing customer base in the Midlands and south of England.

The company's Warrington branch will now become a dedicated air conditioning and heat pump training centre and equipment testing facility. The Toshiba, Carrier, CIAT and Fujitsu distributor has also taken on new sales, office support and warehouse staff to cater for continuing growth. 

The Holmes Chapel site has been equipped with a high efficiency Toshiba VRF system and heat exchangers, ensuring heating and cooling running costs and carbon emissions for the building are minimised.

Darrel Birkett, CDL's Managing Director, said: "The new site gives us rapid access to the national road network to speed delivery times to customers. With four dedicated delivery vehicles based here, we can serve a wide area very efficiently. t's also a great location for customers to visit our new showroom and conference centre, enabling us to host events in-house."

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The move is the latest milestone in a journey that has seen CDL develop from being a regional air conditioning supplier in 2003 to a leading national distributor with a turnover of £28m, supporting customers across the UK.

It has recently expanded from its core area in VRF and split systems into larger applied equipment, such as chillers, air handling units and heat pumps.

The branch boasts a conference centre and other facilities

"From the start, our approach has been to be customer-led. This means listening to what contractors actually want, and not trying a force a solution on them that doesn't meet requirements, just because it's the easy option," said Birkett.

An important part of this is CDL's technical training, designed to equip installers to complete projects and service equipment to the highest standard. This spring, the company took its training on the road to cater for demand, working in tandem with its classroom-based courses. This is being extended in the near future to include applied products, to support the growing number of large-scale projects underway.