23 October 2025
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Beijer Ref is to unite its UK and Ireland wholesale operations into two brands – Beijer Ref UK and Beijer Ref Ire.
This represents a move away from the existing DW, RW and HRP businesses in the UK, while DWG in Ireland becomes Beijer Ref Ireland.
Since acquiring Dean & Wood (DW) in 2004, RW in 2011, DWG in 2012 and HRP in 2016, the brands have operated independently, although Beijer Ref has already achieved group synergies through centralised logistics, technical, finance and training academies. A further change in 2020 saw the external sales teams merged, with sector-specific specialists selling refrigeration and air conditioning equipment.
Hayley Cattell, Managing Director of Beijer Ref UK & Ireland, said: “The next planned and logical step is to merge the remainder of the businesses into Beijer Ref UK and Beijer Ref Ire. This will further increase efficiencies and strengthen customer support by streamlining processes.
“The consolidation of our successful wholesale operations marks the next stage in our ambitious growth plans. Our existing team is committed and enthused in the exciting future ahead of them.”
The two brands currently operate a total of 47 branches across the UK and Ireland. The unification process has started and will include some branches merging into larger stock holding and distribution outlets.
Sales for Beijer Ref UK will be led by current DW Sales Director Alec Stilling; Warren Root, Head of HRP, will become OEM Commercial Director and Sarah Turner, Business Director of RW, will become Learning and Development Director. Róisín Daly will remain as Business Director for Beijer Ref Ire.
