Beijer Ref and Bitzer agree three year extension to long standing partnership


26 March 2021

Beijer Ref and Bitzer have confirmed their successful collaboration once again by extending their partnership agreement for another three years. The contract covers more than 430 Beijer Ref branches in over 35 markets in Europe, Asia-Pacific and Africa.

Per Bertland, CEO Beijer Ref, comments: “We have long experience of working with Bitzer, and they have a very developed product portfolio that is important for Beijer Ref. They are also at the forefront when it comes to providing high technology solutions based on natural refrigerants. Beijer Ref always strives to expand its sustainable range, and together with our own OEM products, we can offer our customers complete solutions that are good for the society and future proven”.

Gianni Parlanti, chief sales and marketing officer at Bitzer, said: “We value Beijer Refs outstanding sales expertise. The benefits of our collaboration can be seen around the world, as they have a direct impact on our customers, who can take advantage of high availability and an extensive selection of products. After all, efficiency and reliability are keywords that we not only ascribe to our products but also our partner Beijer Ref”.

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At Beijer Ref, experienced refrigeration technicians ensure the seamless sale of refrigeration and air conditioning components. The wholesaler offers the BITZER product range and its expertise via a whole host of sales channels. BITZER provides its partner with various forms of support, including training courses for Beijer Ref employees. 


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