European manufacturers' association ASERCOM says the advertising campaign to promote its condensing unit certification programmes has reached almost 6 million users via LinkedIn, Facebook and Google since being launched earlier this month.
President Wolfgang Zaremski said: "ASERCOM's condensing unit certification provides peace of mind - from manufacturer to user - and brings real benefits to all. We're showing manufacturers the path to certification and explaining to contractors and installers across Europe the extensive regulatory requirements that are easily and conveniently covered by using certified products."
The campaign will be played out exclusively online in two waves. Further information for download and an advisory service will flank the advertising measures.