17 June 2025
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In a multi-year deal, Vaillant has now been unveiled as the sole sponsor of Vaillant Live – the new name for the flagship Becketwell entertainment venue in Derby, which opened in Spring 2025.
Vaillant’s sponsorship of the dynamic 3,500 capacity destination for concerts, family events, sports and conferencing, will help bring a world-class, purpose-built entertainment venue back to Derby. Vaillant Live is operated by premium live events company, Legends and ASM Global.
Vaillant Live is Derby’s new home of entertainment and events, a state-of-the-art multi-use venue that is set to bring artists and performers to the city for the first time. As part of the regeneration of the Becketwell district, the venue will become a cornerstone of Derby’s ambitious plans for the future.
Having been located in Derby’s neighbouring town, Belper, since 1966, the sponsorship is a natural fit for the company, and follows the heating provider’s recent reveal of its new £40 million cylinder plant, also in the area.
The five-year sponsorship of the Derby venue will support Vaillant in its mission to support the local community, reinforcing Vaillant’s ongoing commitment to educating consumers on heating technology and supporting its loyal installers through the transition to a low carbon heating future when recommending Vaillant products to customers.
The opportunity with Legends and ASM Global, will see Vaillant’s Hare - as seen on TV - take pride of place throughout the new venue, providing new opportunities for the local community to engage with the manufacturer and learn more about their heating systems.
Marcus Sheehan, General Manager at Vaillant Live, said: “We are delighted to forge this partnership with Vaillant – a local business built on outstanding quality and longevity. This resonates with us as a venue, and we’re very much looking forward to working with the Vaillant team as we bring the very best in live entertainment to the heart of Derby.”
Henrik Hansen, Managing Director at Vaillant Group UK and Ireland, said: “We are proud to partner with Legends and ASM Global to bring this incredible venue into the heart of Derby. As a large employer and a manufacturer with a long-standing heritage in the region, supporting the local area and its regeneration is important to us. Sponsoring the Vaillant Live venue is a perfect opportunity to reinforce our commitment to educating consumers on heating technologies and focus our involvement with the community. We hope that the Vaillant Live venue will increase awareness of Vaillant, not only for playing a role in the region’s economy but also providing entertainment to the city of Derby and its surrounding areas.
“We look to create heating systems that make people’s homes warm and cosy through our heat pump and boiler technologies and keep our customers at the forefront of our decisions. This new venue will look to reach our customers in different ways outside of their home through entertainment so that they can create warm memories with their friends and families.”
Councillor Nadine Peatfield, Leader of Derby City Council and Cabinet Member for City Centre, Regeneration, Strategy and Policy, said: “We’re thrilled to welcome Vaillant to the Becketwell team! Securing a naming partner is a fantastic addition to Derby's new city centre venue and we couldn’t be happier that a locally-based company has the honour.
“With their headquarters in Belper and manufacturing site at Indurent Park Derby just outside of the city centre, Vaillant has already invested heavily into Derbyshire and I’m really pleased to see this continue.
“I can’t wait to see residents and visitors to Derby to begin enjoying live music and events in our fantastic venue.”
Events at the venue include music from names such as The Human League, Blossoms, Rag ‘n’ Bone Man and Simple Minds, to comedy from Paul Chowdhry, John Bishop and Jason Manford and many more.
Follow Vaillant Live on social media @vaillantlive and visit www.vaillantlive.co.uk for more information.
