TF Solutions appoints Ben Hancock as Sales Director

TF Solutions has appointed Ben Hancock as its new Sales Director, bringing nearly two decades of experience in the building services and RACHP sector to the business.

Ben is bringing extensive experience to the role, with an 18-year career spanning electrical wholesale, LED manufacturing and air conditioning distribution. He joins TF Solutions following a successful five-year tenure at refrigeration and air conditioning distributor Kooltech, most recently as Southern Divisional Manager

His decision to join TF Solutions was driven by the company’s people-focused culture, clear leadership vision and strong reputation within the market. “It was the people and the direction of the business that really stood out,” Ben said. “There’s a clear ambition and energy here, and that creates a great environment to grow.” 

Ben’s immediate priority is building strong relationships across the business and developing a clear understanding of its operations, culture and customer base.

Known for his analytical approach and strong people focus, he aims to equip individuals with the right tools and support. “There's a defined leadership team – and they’re constantly listening to people across the business. People are absolutely the core of my role – it’s my job to understand what each person needs and help them perform at their best.” 

Strengthening relationships with existing customers is one of Ben’s key aims, as well as helping customers navigate industry challenges such as refrigerant changes and supply chain pressures. “The key lies in truly understanding our customers – their operations, their goals, and their underlying motivations. That is the foundation of long-term value.” He continues, “While we remain committed to our core customer base, we are also increasing our capacity to support large-scale projects.”

With ongoing investment in technical support, supplier partnerships and stock availability – including a new partnership with Hitachi Cooling & Heating – TF Solutions is well positioned for continued growth. 

Managing Director for TF Solutions, James Boswell, commented, “We’re very pleased to confirm the appointment of Ben Hancock as Sales Director at TF Solutions. We’ve got an excellent team at the helm – we’re excited to build on our strong foundations and take the business to the next level.”

https://tfsolutions.co.uk/