Former Baxi CEO says ‘I’m in’ to company that Dragon’s Den rejected


11 April 2024

Pictured above 2nd from right is David at his first outing in his new role attending the National ACR and Heat Pump Awards in Manchester, where DiscreteHeat was Highly Commended in the Ancillary Product category.


DiscreteHeat is proud to announce the appointment of David Pinder, former CEO of UK heating manufacturer Baxi, as non-executive chairman. He joins Managing Director Martin Wadsworth, Russell Hamer, Operations Director and Ethan Wadsworth, Director of Sales and Marketing, at an exciting time for the business that was turned down by the Dragons in the popular programme Dragons’ Den in 2008.

David says: “DiscreteHeat is not a start-up, but has been around for a number of years, developing and honing its unique system and is well-proven. The heating industry is rapidly changing, and its innovative ThermaSkirt heating system is suddenly on a steep upward trajectory.

“With the move toward heat pumps, which work more effectively by heating the system water to 40-45 degrees C rather than 60 degrees with gas boilers, people are reluctant to have the bigger radiators that are to heat their rooms, as they take up even more space. However, housebuilders and social housing providers, have discovered the benefits that ThermaSkirt offers; it’s competitively priced against large steel radiators, unobtrusive and looks good, yet is much more effective at heating the room efficiently at lower temperatures”.

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David has many years of experience, serving on a variety of different boards within the construction industry, including chair of the Green Construction Board and board member of the National Retrofit Hub as well as CEO of Baxi UK and Ireland and managing director UK and South Europe of NSG Pilkington.

As non-executive chairman at DiscreteHeat he will provide experience and expertise in running the Board, ensuring good governance and help with the challenges of growing the company and financing that growth.