11 March 2026
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Drayton, has further bolstered its regional sales team with the appointments of Georgia Burke as Area Sales Manager for the Central Region and Dave Velan as Area Sales Manager for the North East.
In his role, Dave covers the east side of Northern England, including Hull and East Yorkshire, through to the North East corner of Scotland. He is responsible for driving regional growth, strengthening merchant relationships, and increasing product specification across the area. Dave will also focus on engaging with regional builders, heating contractors, social housing providers, new build developers and non-residential contractors to offer support across a wide range of projects.
Dave brings extensive industry experience, including several roles that span a total of 23 years with City Plumbing, where he was most recently a Senior Account Manager within the regional team. Dave also spent seven years focusing on social housing within the national team before returning to a regional position covering the North East and Cumbria.
Dave said: “I’m excited to join Drayton and develop the North East region. I’m looking forward to building strong partnerships, smashing through our targets, and making a real impact in my first year. As a qualified Mental Health First Aider, I am also passionate about promoting wellbeing in the workplace.”
In her new position, Georgia is responsible for specification across social housing, new build developments and large contractors. Her focus is on developing strong customer relationships, identifying new opportunities, and supporting specification processes to help drive growth throughout the Central Region of the country.
Georgia joins Drayton with over a decade of experience within the industry behind her. She previously spent six years at Grundfos, where she developed strong commercial and technical expertise. Prior to this, she worked for H & V Controls for five years, giving her valuable insight into the controls market and customer needs.
Speaking about her appointment, Georgia said: “I am looking forward to making an impact for Drayton within the Central Region by strengthening its commercial relationships within the patch. It is a significant time for the industry, particularly with the Warm Homes Plan, so I’m excited to have joined the team and have such a valuable focus.”
Nick Hunt, UK Sales and Marketing Director at Drayton, commented: "We’re delighted to welcome Georgia and Dave to the team. They bring significant industry experience, strong commercial understanding, and a focus on customer relationships. Their appointments further strengthen our regional capabilities and ensure we continue to provide expert, tailored sales support to customers across the UK as we drive growth for Drayton.”
