Campaign showcases all the reasons Ideal Heating is More Than Boilers


11 April 2023

Ideal Heating has launched a campaign to celebrate the people, expertise and innovation behind its market-leading products.


It's More Than Boilers campaign, featuring the hashtag #morethanboilers, to celebrate the highly-skilled professionals, industry-leading product research and development, best-in-class training and dedicated support that lie behind the brand.


Mark Derbyshire, Managing Director (Domestic Products) at Groupe Atlantic UK and Republic of Ireland, parent company of Ideal Heating, said: “There’s so much more to us than our products that are in millions of homes and businesses.

“Our More Than Boilers campaign is an opportunity to give our customers an insight into what lies behind our heating and hot water solutions, including the talented and dedicated people we have across all departments at Ideal Heating.

“It’s a celebration of all the reasons we are the UK’s Ideal heating choice!”


The campaign includes a video shared on the company’s social media channels featuring employees bringing the More Than Boilers story to life.

From research and development to engineering, customer service and training, Ideal Heating team members share the campaign’s key messages: “We are dedicated support. We are experts. We are heating the future. We are best-in-class training. We are more than boilers.”


The campaign also highlights the wide range of solutions across the Ideal Heating portfolio and the innovations they are noted for.

As a proud UK manufacturer, Ideal Heating’s products are developed in the UK, for the UK, now and into the future.

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All of Ideal Heating’s domestic boilers, from the Logic Max and Vogue Max combi to the Logic+ Heat, are manufactured to be future-proof.

From the moment they roll off the production line, they’re ready to be converted from natural gas to a 20% hydrogen blend.

Meanwhile, Ideal Heating’s innovative range of heat pumps and Heat Interface Units (HIUs), provide low-carbon, efficient solutions for new-build homes, social housing and commercial premises.

With decades of experience in everything from product development and research to training and engineering, Ideal Heating’s customers can be sure they are in the best possible hands.


Ideal Heating’s expert customer service team offers support to installers and customers 364 days a year. They are supported by a network of over 150 service engineers, who respond rapidly to homes and businesses across the UK.

Ideal Heating invests £1m every year providing low-cost training to installers and has created a new National Training & Technology Centre. Supported by a nationwide network of regional hubs, this state-of-the-art facility specialises in low carbon heating training and will help thousands of installers learn the skills needed to install heat pumps.

As industry innovators, Ideal Heating’s research and development teams are committed to developing the heating solutions which will play a vital role in the UK’s transition to a low carbon future.


The More Than Boilers campaign also celebrates Ideal Heating’s commitment to apprenticeships across the company and how these roles create a pipeline of talent for the business into the future.

  • Ideal Heating is showcasing the More Than Boilers campaign across its social media channels. To connect with the campaign, follow Ideal Heating on Twitter, Facebook, Instagram, LinkedIn and YouTube.

To find out more about the campaign, visit