10 February 2026
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A Baxi air source heat pump (ASHP) system is supplying energy-efficient, low-carbon hot water to a new state-of-the-art shower facility at Carmarthenshire Council’s award-winning caravan and camping park.
Pembrey Country Park, named Best Campsite in South West Wales at the 2024 South West Wales Tourism Awards, continues to invest in modern and accessible facilities for its guests. The new shower block, powered by the Baxi ASHP solution, forms part of the Council’s wider programme to enhance visitor infrastructure in an environmentally responsible way.
Local M&E consultants Pursey and Ball were appointed to carry out RIBA stages 2 to 7 on the project, overseeing the design, installation and maintenance of the new shower facility, with Baxi providing technical design support as the selected solution provider.
Net zero compliance
To meet Welsh Building Regulations for new-build developments, the hot water system needed to achieve net zero carbon operation while fully complying with CIBSE commissioning standards and layout guidance.
Additional considerations included the need to reliably meet the high demand for hot water within the five male, five female, one family and one accessible shower areas, a good service life expectancy, and low maintenance requirements. Having worked with Baxi for over four decades, Pursey and Ball asked the heating and hot water specialist to look at the various design options.
Baxi’s technical sales and design teams made several visits to site before proposing an all-electric ASHP immersion system tailored to the project requirements, which comprised:
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A Baxi Auriga HP40 ASHP
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A 1000-litre Megaflo Flexistore hot water cylinder
This combination ensures a dependable supply of sanitary hot water for the showers at the facility. Baxi’s specialist engineers commissioned the system and will continue to provide maintenance support to ensure long-term high performance and efficiency.
Mervyn Mayers, director at Pursey and Ball, said: “This project was a dream from Day One. Baxi have taken heat pumps to their heart. They have brought their heating expertise and understanding of hydraulic and modern hydronic systems to their heat pump solutions, which are backed with their signature customer service and backup support.
“Given the greater technical complexity associated with ASHP projects, being able to rely on the experience and support of manufacturers like Baxi will be vital to delivering optimal outcomes.”
The new cedar-clad shower block incorporates a range of eco-friendly features geared towards sustainability, comfort and hygiene. Baxi’s renewable ASHP solution plays a central role, efficiently and safely meeting the high hot-water demand produced by more than 100 visitors during peak periods. Water-saving fixtures and 10 kW of solar PV panels further contribute to the net zero operation.
Cllr Aled Vaughen Owen, cabinet member for climate change, decarbonisation and sustainability at Carmarthenshire County Council, said: “This project is a shining example of how Carmarthenshire is leading the way in delivering practical, sustainable solutions.
“By investing in renewable technologies at Pembrey Country Park, we are reducing carbon emissions, supporting our climate commitments and enhancing the visitor experience at one of our most popular destinations.”
Mark Field, national leisure sector manager at Baxi, said: “This project is a great example of how forward-looking councils like Carmarthenshire Council can use renewable solutions to reduce emissions while achieving high visitor comfort. We are proud to have played a part.”
