04 November 2025
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Commercial refrigeration specialist Epta has worked closely with Amazon and contractors to deliver a tailored refrigeration package through every phase of the project for a new Whole Foods Market store in London.
Premium refrigeration for flagship store
After a decade-long pause on UK expansion, Whole Foods Market has opened a flagship store in one of London’s most iconic locations, King’s Road in Chelsea. At 21,800 sq ft, the new store is said to be one of the brand’s most ambitious launches.
With a premium location and purpose-built design, the project demanded a refrigeration partner that could deliver on multiple fronts from energy efficiency, seamless performance, premium design and alignment with Whole Foods’ brand standards.
Smart design meets storewide flexibility
Drawing on both Epta UK’s manufacturing expertise and the group’s specialist portfolio, the team was able to meet complex design requirements and delivery timelines, including a unique challenge to match custom Pantone cabinet colours across two manufacturing sites in Europe.
The full refrigeration scope covered chilled, frozen and hot food categories:
UK-manufactured cases
Lion Eco and Gazelle Eco - ultra-low energy and locally made
On-brand aesthetics
Custom Pantone cabinet finishes, colour-matched across two production sites
Specialist counters
Eurocryor Bistrot and Country units for meat, fish, and sushi, plus Pepper for ambient impulse or cross-merchandising opportunities
Impulse units
The Stage plug-in for seasonal and hot food zones
Advanced engineering
Custom-coloured GranBering freezers built to meet both visual and operational demands at scale.
Premium food retail experience
Delivered to brief, on time and to a premium standard, Epta says the project showcases how refrigeration can elevate store environments, not just functionally, but experientially. From local manufacturing to smart customisation, it believes the installation demonstrates the value of flexible design and close collaboration.
Simon Crook, UK&I Channel Manager, Epta UK, said: “It was a real team effort and a fantastic showcase for Epta’s flexibility. We are proud to see it come to life.”
