As World Refrigeration Day approaches, Ed Whinyates of Stonegrove Refrigeration backs the call to shout more about what we do.
When I am asked by someone outside of the refrigeration industry what I do for a living, one of the first things people say is “… so you sell fridges?” Like a tall person being asked “what’s the weather like up there?” I politely laugh along. However it has me thinking about the disservice to our industry. Modern living relies heavily on refrigeration; people wouldn’t question the important role of fridges, freezers and air conditioners. But refrigeration appears to be taken for granted and undervalued. The big question has to be why?