The Internet of Things
The industry will continue to grow – but, where?
What about closer to home? Anecdotally, it is still tough ‘out there’ but new entrants into the market need to work hard at developing relationships to stand a chance of getting their systems considered. There will be new entrants into the cooling market from names more closely associated with heating. Life is going to get more competitive, so be prepared to step your sales and marketing efforts up, which leads me onto the next prediction.
People can’t be bothered to hang about on websites which are not mobile-friendly, so you lose a chance to help them. Get your website fixed and get more business.
Get to know 'SEO' - Not heard of it? It stands for search engine optimisation, which means making your website more friendly to search engines and visitors than your competitors. Ignore it at your peril and hire someone who knows your industry and SEO.
Have a great, connected 2016!
Will Hawkins - Editor