Toshiba has announced a new UK pricing strategy which, it hopes, will help the air conditioning company to double its sales by 2020.
The company is reducing its prices by up to 16 per cent from 1st June 2016 on its aplits and VRF air conditioning systems.
The company is reducing its prices by up to 16 per cent from 1st June 2016 on its aplits and VRF air conditioning systems.
Toshiba Air Conditioning UK general manager, David Dunn said:
“We have been working hard for some time to ensure the business is as productive and efficient as possible. I believe we are among the best in class anywhere. This, coupled with increasing equipment volumes sold into the UK, has allowed us to pass on these attractive savings – which in turn will enable customers to be more competitive and win additional work, and so grow their own businesses.”
He continued:
“This is a virtuous circle for all concerned, and will help us continue to build the momentum towards our own long-term growth objectives.”
Pricing Details
Toshiba said its RAS systems will reduce by 16%, its digital inverter splits systems by 12% and its three-phase Super Digital Inverter outdoor units by up to 14%. The price drop includes it VRF systems too, as are a selection of their air-to-air hat exchangers, which are 9% lower.
The lower prices come amidst Toshiba's recent announcements of new products, higher stock levels, new hires, greater production capacity, improved warranty and training initiatives.
The lower prices come amidst Toshiba's recent announcements of new products, higher stock levels, new hires, greater production capacity, improved warranty and training initiatives.
More Stock
Toshiba is holding more stock at its Plymouth warehouse, which has more racking space to hold faster moving lines.
David Dunn said:
David Dunn said:
“The recent acquisition of CIAT, and it’s positioning alongside the Toshiba offering, is highly significant. It means we now offer a complete range of solutions for all building types, and all applications. |  |
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