LONDON, UK – 31st October, 2016 – Samsung Electronics today announced the company establishes the Samsung Electronics Air Conditioner Europe (SEACE) in Amsterdam, the Netherlands, which will begin operations in January 2017. SEACE, a dedicated sales office for air conditioners in Europe is expected to solidify the sales activities which have been previously operated by each office across 17 European countries
Samsung’s system air conditioner business established strong momentum with several significant new products, including the innovative ceiling-mounted indoor 360 Cassette and the DVM (Digital Variable Multi air conditioner) S, both of which were showcased at the Global AC Forum in October 2015.
“Our innovative, world leading air conditioning solutions, including the 360 Cassette, with its structural beauty and innovation, have been recognised as game-changers in the system air conditioner market,” said Byung-sam Suh, Head of Digital Appliances Business at Samsung Electronics. “Our goal is to double air conditioning sales in Europe by 2020, and we are going to achieve that with specialised operations and strengthened marketing.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion.