A joint venture has been formed between wholesale group Beijer Ref AB and Mitsubishi Heavy Industries Air Conditioning Europe. The new company is the result of Beijer Ref getting the rights to distribute MHI air conditioning and heat pump equipment in the UK and Ireland.
Beijer Ref is the majority owner of the joint venture, which will be named 3D Plus, and the aim is to build a market-leading brand for the sale and distribution of MHI products.
“It is our intention that 3D Plus will quickly become a similar size business to other Beijer Ref distribution channels in the UK. The MHI brand already has a strong market position which is a great platform for future growth. This joint venture further strengthens our partnership and we look forward to seeing the progress of 3D Plus.”
John Billson Managing Director of Beijer Ref UK and Ireland, said: "I am delighted with this latest development. Partnering with MHI on an exclusive basis will strengthen HRP's position whilst 3D Plus will complement it by opening new doors."
Masayuki Fujinami, Managing Director of MHIAE, said: “MHIAE and Beijer Ref have had a successful relationship collaborating in the Scandinavian market for many years. Through the formation of this joint venture, we are happy to be moving beyond a traditional manufacturer and distributor relationship and to joining our two companies together in a way that will allow us to harness our respective expertise and experience jointly. MHIAE regards 3D Plus as a symbol of this integration and it will receive the full support of the MHI Group.”