Air conditioning doesn’t have the best reputation. You only have to google something like “health risks air conditioning” to see an awful lot of scaremongering from various sections of the press on the subject, much of it unfounded or at least misinterpreted. As it stands, though, it’s somewhat understandable that your customers may be a little chary about installing a new AC system.
So what’s a good contractor to do? Well, the best approach is to combat negativity with positivity. If a potential customer has heard lots about how an air conditioning system may be harmful to them, your best approach is to come back with the ways one can be a positive influence. Here are a few key points worth memorising...
Air conditioners help respiratory conditions
Consistent temperature is healthy
There are also more serious conditions that can be helped by a good AC system. The risk of heatstroke and heat exhaustion shoots up for people cooped up in hot buildings on hot days. An AC system takes the edge off the hottest part of the day, and for vulnerable people this can be a literal lifesaver.